The slogan for KEEPCARE RWANDA is “Paving the Way for Girls.” When asked about the philosophy behind the saying, Martin shared that he chose the forward-looking slogan because of his childhood experiences and memories with his mother. “My mother always took time to care about my siblings and me. However, she faced many challenges, including gender inequality, lack of education and no property. I wanted to create an organization which could contribute to removing all kinds of barriers faced by women and ensure that they have equal rights and opportunities in all sectors: education, business and politics.”

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